THE BRIEF
Maxibon was losing market share during the pandemic and needed innovative and engaging social ideas that would generate buzz for the brand.
THE IDEA
I, along with my team, proposed the creation of two AR lenses using Meta's SparkAR creator tool. One lens would place a larger-than-life Maxibon in the real world and allow the user to adjust the size and location. The other lens would turn the user's head into a Bon itself.
THE EXECUTION
I concepted the AR lens' functionality and worked with my team to build the lenses themselves along with all of the required supporting material. This process required a lot of education on the client's behalf as they had never worked with an AR lens before. A big part of my role in this campaign was serving as a subject matter expert to give the client confidence in the end result and the user experience.
